Kaohsiung lychees exports to Southeast Asia see drastic increase

Kaohsiung Deputy Mayor Tsai Fu-chin spoke about the success of the marketing and export of Kaohsiung produce and agricultural products to Southeast Asia and Muslim nations.

Kaohsiung Deputy Mayor Tsai Fu-chin spoke about the success of the marketing and export of Kaohsiung produce and agricultural products to Southeast Asia and Muslim nations.

Tsai was speaking in an interview with Radio Taiwan International on Wednesday about how Kaohsiung is promoting the New Southbound Policy. That policy aims to build ties with Southeast Asia, South Asia, Australia and New Zealand.

Tsai said that the government helps local farmers by researching the culture, history and consumer behavior of overseas markets. He cited Singapore as an example as it is not an agricultural state. Kaohsiung has exported its lychees, mangoes, guava and many other produce there.

Tsai said, “We hope that not only will the Singaporeans get to know our products, but we hope to use Singapore as a trade hub and let other Southeast Asian countries promote our products through Singapore. We only sold about 60 tons of our lychees to Singapore last year, but this year we already exported 200 tons. That’s already a three-fold growth.”

Tsai also said that they have helped local farmers make products catered to the Muslim market. They assist with researching what Muslim consumers are looking for and help farmers get their products Halal certified. Now, Kaohsiung’s candied dates, plum products and longan products are already in Muslim markets.